"Self-branding may seem like a useless buzz-phrase better suited to Donald Trump... but even if you're just trying to lay low and hang on to your job until the recession is over, building a powerful brand is crucial to career success. Its more important than ever to create a distinctive, marketable web 2.0 presence for yourself in a recession."

- U.S. News & World Report

"The Business world is changing. Capture the pulse of the changing branding market."

- Gary Vaynerchuk, host and founder of Wine Library TV

"The world is going digital and that competitive advantage will accrue to those who understand the transformation. CEOs should heed this transformation. Learn how to navigate this new landscape to fully maximize business opportunities. These are the revised rules of engagement. Ignore them at your peril."

- Mark Fuller, Chairman, Monitor Group

"We need pragmatic and useful recommendations to help build our brands and manage the complexity of social interaction in a digital age."

-David Kenny, Chairman and Chief Executive Officer, Digitas Inc.